Comments on: How to sell social media to your boss http://ebizz.wordpress.com/2007/12/01/how-to-sell-social-media-to-your-boss/ Sat, 19 Jul 2008 12:15:04 +0000 http://wordpress.org/?v=MU By: PR Cogitations » Evangelizing social media http://ebizz.wordpress.com/2007/12/01/how-to-sell-social-media-to-your-boss/#comment-24584 PR Cogitations » Evangelizing social media Sat, 17 May 2008 04:26:26 +0000 http://ebizz.wordpress.com/2007/09/22/how-to-sell-social-media-to-your-boss/#comment-24584 [...] not that simple and is fraught with a ton of issues (valid and unfounded). I found this post here: How to sell social media to your boss. It was pretty helpful, and I had thought of most of those on my [...] [...] not that simple and is fraught with a ton of issues (valid and unfounded). I found this post here: How to sell social media to your boss. It was pretty helpful, and I had thought of most of those on my [...]

]]> By: Joseph Wilburn http://ebizz.wordpress.com/2007/12/01/how-to-sell-social-media-to-your-boss/#comment-24582 Joseph Wilburn Fri, 16 May 2008 23:55:48 +0000 http://ebizz.wordpress.com/2007/09/22/how-to-sell-social-media-to-your-boss/#comment-24582 Great post! I think its difficult to be the first one in an organization to try and evangelize to the rest. It's even more difficult if you're young (many of use Web 2.0 users are) and lower on the rungs. Good luck! Great post! I think its difficult to be the first one in an organization to try and evangelize to the rest. It’s even more difficult if you’re young (many of use Web 2.0 users are) and lower on the rungs. Good luck!

]]> By: How to Really Sell Social Media http://ebizz.wordpress.com/2007/12/01/how-to-sell-social-media-to-your-boss/#comment-24296 How to Really Sell Social Media Wed, 20 Feb 2008 16:49:23 +0000 http://ebizz.wordpress.com/2007/09/22/how-to-sell-social-media-to-your-boss/#comment-24296 [...] How to sell social media to your boss - Ebizz by Chris Salazar How do Social Networks applications incorporate the ladder of engagement? - Beth’s Blog How to sell the value of social media to your boss - Rohit Bhargava - Influential Marketing Blog Web Strategy: How to Measure your Social Media Program - Web Strategy by Jeremiah 10 Reasons Why Social Media Marketing Sucks - Collective Thoughts - Andy Beard Selling Social Media - Social Media Optimization var OutbrainPermaLink="http://nowsourcing.com/blog/2008/02/20/selling-social-media/"; var OB_demoMode = false; if ( typeof(OB_Script)!='undefined' ) OutbrainStart(); else { var OB_Script = true; var str = ""; document.write(str); } Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...] [...] How to sell social media to your boss - Ebizz by Chris Salazar How do Social Networks applications incorporate the ladder of engagement? - Beth’s Blog How to sell the value of social media to your boss - Rohit Bhargava - Influential Marketing Blog Web Strategy: How to Measure your Social Media Program - Web Strategy by Jeremiah 10 Reasons Why Social Media Marketing Sucks - Collective Thoughts - Andy Beard Selling Social Media - Social Media Optimization var OutbrainPermaLink=”http://nowsourcing.com/blog/2008/02/20/selling-social-media/”; var OB_demoMode = false; if ( typeof(OB_Script)!=’undefined’ ) OutbrainStart(); else { var OB_Script = true; var str = “”; document.write(str); } Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

]]> By: Building An Online Community (Tool #1: Blog) (Part 2) « eBizz by Chris Salazar http://ebizz.wordpress.com/2007/12/01/how-to-sell-social-media-to-your-boss/#comment-23830 Building An Online Community (Tool #1: Blog) (Part 2) « eBizz by Chris Salazar Thu, 10 Jan 2008 06:37:14 +0000 http://ebizz.wordpress.com/2007/09/22/how-to-sell-social-media-to-your-boss/#comment-23830 [...] How to sell social media to your boss [...] [...] How to sell social media to your boss [...]

]]> By: Christopher Anthony Salazar http://ebizz.wordpress.com/2007/12/01/how-to-sell-social-media-to-your-boss/#comment-19716 Christopher Anthony Salazar Tue, 25 Sep 2007 16:51:34 +0000 http://ebizz.wordpress.com/2007/09/22/how-to-sell-social-media-to-your-boss/#comment-19716 Hi Ed, Thanks for stopping by. I definitely agree and Im curious to see how social media can play a roll in a not-for-profit industry. I predict that these types of industries might benefit MORE than for profit. Keep me updated! -Chris Hi Ed,

Thanks for stopping by. I definitely agree and Im curious to see how social media can play a roll in a not-for-profit industry. I predict that these types of industries might benefit MORE than for profit. Keep me updated!

-Chris

]]> By: Ed Erickson http://ebizz.wordpress.com/2007/12/01/how-to-sell-social-media-to-your-boss/#comment-19713 Ed Erickson Tue, 25 Sep 2007 15:40:52 +0000 http://ebizz.wordpress.com/2007/09/22/how-to-sell-social-media-to-your-boss/#comment-19713 Great thoughts Chris. I am strategizing on how to implement this in a not-for-profit industry--we've stood up a corporate university for a Naval command. So I'm looking to champion Ent 2.0 with blogging at a minimum to enhance employee retention for sustainment and recruitment. Authentic communication is so vital for as you say, it is "relationship marketing and relationships build trust." Trust is fundamental to *respect* thriving within an organization and to true diversity. Really, since it's gotta be real inside an org before we can really market a product or idea outside an org, I'm seeing it as a practical vehicle to the implementation of Peter Senge's 5 Disciplines of a learning organization. I'm appreciating your thoughts and lessons learned Chris and thankful for Jeremiah's shout out to you. Been reading his thoughts as well. Well, carpe diem! Great thoughts Chris. I am strategizing on how to implement this in a not-for-profit industry–we’ve stood up a corporate university for a Naval command.

So I’m looking to champion Ent 2.0 with blogging at a minimum to enhance employee retention for sustainment and recruitment. Authentic communication is so vital for as you say, it is “relationship marketing and relationships build trust.” Trust is fundamental to *respect* thriving within an organization and to true diversity.

Really, since it’s gotta be real inside an org before we can really market a product or idea outside an org, I’m seeing it as a practical vehicle to the implementation of Peter Senge’s 5 Disciplines of a learning organization.

I’m appreciating your thoughts and lessons learned Chris and thankful for Jeremiah’s shout out to you. Been reading his thoughts as well.

Well, carpe diem!

]]> By: Jeremiah Owyang http://ebizz.wordpress.com/2007/12/01/how-to-sell-social-media-to-your-boss/#comment-19658 Jeremiah Owyang Sun, 23 Sep 2007 16:43:22 +0000 http://ebizz.wordpress.com/2007/09/22/how-to-sell-social-media-to-your-boss/#comment-19658 There are great points Chris. Also let management know that the process will have some gray area, where you'll never really know the outcome so flexibility is needed. It's kind of like the real world! There are great points Chris.

Also let management know that the process will have some gray area, where you’ll never really know the outcome so flexibility is needed.

It’s kind of like the real world!

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